Everyone in the world is playing The Game.

There are three commonly reported rules to The Game: GameplayĪ woman holding up a sign reading 'You Lose The Game' The Game is most commonly spread through the internet, such as via Facebook or Twitter, or by word of mouth. The first known reference to The Game is a blog post from 2002 - the author states that they 'found out about it online about 6 months ago'.

The creators of '', a website which aims to catalogue information relating to the phenomenon, have received messages from multiple former members of the CUSFS commenting on the similarity between the Finchley Central variant and the modern Game. How this became simplified into The Game is unknown one hypothesis is that once it spread outside the Greater London area, among people who are less familiar with London stations, it morphed into its self-referential form. The game in this form demonstrates ironic processing, in which attempts to suppress or avoid certain thoughts make those thoughts more common or persistent than they would be at random. While the original version of Finchley Central involves taking turns to name stations, in 1976 some members of the Cambridge University Science Fiction Society (CUSFS) developed a variant where the first person to think of the titular station loses.

The most common hypothesis as is that The Game derives from another mental game, Finchley Central.

Tactics have been developed to increase the number of people who are aware of The Game, and thereby increase the number of losses.

Depending on the variation, it is held that the whole world, or all those who are aware of the game, are playing it all the time. It is impossible to win most versions of The Game. Thinking about The Game constitutes a loss, which must be announced each time it occurs. The Game is a mind game in which the objective is to avoid thinking about The Game itself. A player announces her loss of The Game at San Diego Comic-Con International in July 2008

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